Cookie Policy

Last updated:

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognise you, remember your preferences, and understand how you use our site. Cookies are essential for website functionality and user experience.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable you to navigate and use features. These cookies do not require your consent and cannot be disabled:

Session cookies (temporary, deleted when you close your browser)
Security cookies (protecting against fraud)
Cookie consent preference storage

2.2 Analytics Cookies

With your consent, we use Google Analytics cookies to understand how visitors interact with our website. These cookies collect anonymous data about:

Pages visited and time spent on each page
User journey and navigation patterns
Device type and browser information
Geographic location (country/city level)

Cookie Names: _ga, _gid, _gat
Retention: Up to 26 months

2.3 Marketing & Advertising Cookies

With your consent, we use Google Ads conversion tracking cookies to measure advertising campaign effectiveness:

_gcl_au - Google conversion tracking
_gcl_aw - Google Ads conversion
ad_storage - Consent Mode v2 storage permission
ad_user_data - User data for advertising
ad_personalization - Personalised advertising

Purpose: Track conversions and measure ad performance

3. Consent Mode v2

We use Google Consent Mode v2 which respects your consent choices. By default, all marketing and analytics storage is DENIED. You can update preferences through our cookie banner.

4. Third-Party Cookies

Third-party cookies are set by services other than Drainpurge:

Google Analytics: For website analytics and user behaviour tracking
Google Ads: For conversion tracking and advertising
Google Maps: For location display on contact page

5. How to Manage Cookies

5.1 Through Our Cookie Banner

You can manage your preferences using the cookie banner on our website. Click "Cookie Settings" to toggle analytics and marketing cookies on or off.

5.2 Through Your Browser

Most browsers allow you to control cookies through settings. You can:

Accept all cookies
Reject all cookies
Delete existing cookies
Be notified when cookies are set

5.3 Google Analytics Opt-Out

You can opt-out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-on.

6. Do Not Track

Some browsers include a Do Not Track feature. While we respect this signal, we use Consent Mode to honour your explicit cookie choices instead.

7. Duration & Expiration

Cookies have different lifespans. Strictly necessary cookies may be session-based (expire when you close your browser) or persistent (stored for a set period). Analytics and marketing cookies are typically retained for up to 26 months.

8. Your Consent

By continuing to use our website after the cookie banner appears, or by clicking "Accept All," you consent to cookie usage as described. You can change your mind at any time through the cookie banner.

9. Cookie Policy Changes

We may update this Cookie Policy to reflect changes in our practices or applicable law. Changes take effect when posted to this page.

10. Contact Us

For questions about our cookie practices, contact:
Drainpurge Ltd
Email: info@drainpurge.world
Phone: +44 1632 960927